Mental
A case for a scoopful of frosty delight !
A case for a scoopful of frosty delight !
Designers | Developers | Graphics | Content
Industry: Mental
In weeks or months
A case for a scoopful of frosty delight !
Mental has made significant presence in central India as an Ice Cream brand. Accolades and awards asides the brand has made a name itself a niche in the segment across various states in central India and beyond.
Ice cream meant only either the Kulfi's or Kwality walls in the state
No brand had sustained in the market thus far selling a bucket full of or even a dollop of iced dessert
Lack of online business in the segment and lack of interest amongst the consumers - c'mon who would want to buy an ice-cream from the internet? Much less via an app?! Ridiculous right?
Quirky branding
Paper ads etc.
Event organization
SEO and SMM
Creative designing of brand collaterals
A byline to go buy depicting the services as well the user experience
Branding was headed by the strategic marketing and creative department
Quirky name for the brand's -unique brand name to portray the essence of the experience that the company offers
A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
As an aside liaisoning was done to get a couple of cherished fmcg and catering tenders (Without a shadow of doubt the client was elated).
Apart from brand strategy, mental was also suggested an assorted menu of flavors that they integrated in their catalogue adding value to the venture and few more ice cream aficionado