Case Study
Netaji
Netaji Probably the oldest and the most renowned sweet shop in the town, Netaji hotel is a landmark in Raipur !
Team Size
8 People
Designers | Developers | Graphics | Content
About Client
Netaji
Industry: Netaji
Timeline
30 Days
In weeks or months
Overview
Netaji Probably the oldest and the most renowned sweet shop in the town, Netaji hotel is a landmark in Raipur !
The hotel is now looked after by its third generation heirs. They wanted it to be a landmark in the online space as well.
The challenge was to reach an audience which probably had never been to Raipur and also cater to its loyal customers. The campaign eventually caught up with the competitor hotels, bakeries, restaurants and bistros in Raipur, who in turn tuned online to get a significant proliferation in the online space. But the benchmark has already been set.
Project
- Branding
- Brand positioning
- Digital marketing
Technology Stack
Roadblocks
The lack of active online consumers in Raipur
Lackluster brand
Branding that caters to premium as well as middle class users
Resolution
Branding was headed by the strategic marketing and creative department
Aggressive SEO and SMM done
Strategy for customer retention laid out
Creative designing across various media done
Event organization
Paper ads etc.
Content strategy done
New menu designed
Facebook page revamped
Paper ad
Events organized
Brand campaign run in INOX
Result
- The Facebook page garnered customers from across the city
- The loyal customers of the hotel turned online to stay up to date with the hotel
- The hotel is more than a name now. The legacy redefined. Savories still the same.
- Google reviews - a first for a local business in hotel industry! The reviewers are organic and rave and very heartening.