Case Study
Sun & Sun
An SSIPL venture that had been pioneer in the state in many ventures including but not strictly restricted to the jewelry and the real estate and infrastructure segment !
Team Size
8 People
Designers | Developers | Graphics | Content
About Client
Sun & Sun
Industry: Sun & Sun
Timeline
30 Days
In weeks or months
Overview
An SSIPL venture that had been pioneer in the state in many ventures including but not strictly restricted to the jewelry and the real estate and infrastructure segment !
With as many collaterals, it was a field day for sjain to come up with unique branding and IT solutions for the Sun and Sun. The infrastructure company has grown in leaps and bound ever since it had the Midas touch of sjain venture's out of box branding solution infused with innovation, excellence and expertise.
Project
- Brand incubation
- Brand strategy & positioning
- Web development
- Digital marketing
- Collateral branding
- Brochure design
- Offline marketing
- Paper Ad
- Hoardings etc.
- TVC
- Event management
Technology Stack
Roadblocks
Relatively lesser known brand despite being a pioneer in various ventures including jewelry
Jewelries in Chhattisgarh were never sold or bought online
Properties that the venture catered too lacked user and prospect base in the targeted online demography
Cluttered local market with cut throat competition
Resolution
Quirky branding
Paper ads etc.
Event organization
SEO and SMM
Creative designing of brand collaterals
A byline to go buy depicting the services as well the user experience
Branding was headed by the strategic marketing and creative department
Quirky name for the brand's -unique brand name to portray the essence of the experience that the company offers
A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
As an aside liaisoning was done to get a couple of cherished fmcg and catering tenders (Without a shadow of doubt the client was elated).
Apart from brand strategy, mental was also suggested an assorted menu of flavors that they integrated in their catalogue adding value to the venture and few more ice cream aficionado
Result
- Mental, now is a brand that is at par with the best in the country
- The website designed for the brand has generated a unique base of customers
- Government catering tender obtained to distribute icy delights in the railway
- The quirky branding stuck a chord with ice cream lovers across the targeted market
- With its unique digital marketing, Mental paved way for similar startups in the state to cinch space in the webspace for better business - rolemodel that this brand has become