Case Study
Vachan
A flagship of one of the more prominent dairy brand (Sarda) in central India !
Team Size
8 People
Designers | Developers | Graphics | Content
About Client
Vachan
Industry: Vachan
Timeline
30 Days
In weeks or months
Overview
A flagship of one of the more prominent dairy brand (Sarda) in central India !
Vachan was meant for premium consumers who were looking for a healthy organic role model in the house . It is now a household name in central India; with branding powered by sjain ventures.
Project
- Branding
- Brand strategy
- Brand positioning
- Digital marketing
- Collateral branding
Technology Stack
Roadblocks
Lackluster marketing and branding
Misconception about quality milk products
Dearth of premium milk and milk based product in central India; more so in Chhattisgarh
Resolution
SEO and SMM
Paper ads etc.
Event organization
Creative designing of brand collaterals
A byline to go buy depicting the services as well the user experience
Branding was headed by the strategic marketing and creative department
A unique brand name to portray the essence of the experience that the company offers
A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
Result
- Vachan! The brand is become something of an Amul in the local market
- The website designed for the brand has generated a unique base of customers
- Without even going out of the box, the brand is now a name to reckon within central India
- Parents swear by the product and it has everything to do with the brand positioning that was strategically carried out in a period of a couple of months
- Numerouno - we are kinda overwrought using the platitude repeatedly - but then that's what we have been doing so far; creating brands with an attitude.